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Integral Management Blog

How Microsoft Dynamics 365 Can Help You Scale Your Organization

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The rampant economic effect of the COVID-19 pandemic forced many businesses to change the way they operate. With government lockdown mandates, many offices or physical stores are closed, and employees from large companies started to adapt to working in the comfort of their homes.

For many small to mid-sized enterprises (SMEs), the global health crisis caused massive financial pain and dislocated their efforts of growing the enterprise. Most SMEs operated at limited capacity, making it hard to execute their long-term goals for the business, while some could not withstand the financial loss and wholly closed their doors.

Economies around the world are starting to get back on their feet. And with the pandemic accelerating the digitization of many things, it is more vital for organizations to plan and efficiently execute their business campaigns thoroughly. The constant technological advancements, such as devices and online applications, allowed companies to create or adopt new business models that could help scale the business.

Growing a business nowadays is essential, but scaling a business is more critical than ever. The pandemic exposed why growing and expanding should not be what business owners are focused on. Many enterprises saw the need for flexible and versatile business models that will handle increased output and withstand unforeseen changes that might result in the business closing. And with the changes brought upon by the pandemic, you cannot restrict your organizational scaling, which brings you to decide if you are settling with your systems or migrating to more capable and reliable systems in the market.

Investing in CRM

Customers are the reason why businesses at levels keep their operations. Implementing customer relationship management (CRM) cloud solutions helps SMEs give consumers a seamless customer experience from start to end. They provide data accuracy for your customer service and marketing teams to interact with your customer, access information, and set marketing campaigns.

Integrating a CRM solution in the marketing process can increase the conversion rate of potential customers by up to 300%. Seamless connectivity between your CRM and ERP systems gives you an edge in gearing towards a successful organization scaling.

With many CRM solutions in the market right, each provides different features and pricing for businesses. Microsoft Dynamics 365 provides you with the right tools for you and your stakeholders to have confidence in your systems.

Why Choose Microsoft Dynamics 365 as Your CRM?

A robust CRM software can help SMEs maintain good customer relationships and efficiently collect and organise prospects and regular client data. Implementing Dynamics 365 to the business process can give SMEs an edge over their competitors in the marketplace.

Dynamics 365 is a cloud-based platform that offers both CRM and ERP ( business applications. It is a powerful and capable tool that helps enhance many business operations, such as sales, finance, human resources, e-commerce, and customer service.

Dynamics 365 is flexible, which makes it appealing to industry leaders around the world to choose over other CRM and ERP software. Its seamless integration with other Microsoft products like Outlook, Office 365, and SharePoint gives the organization a considerable advantage over market competitors. It also has built-in tools that can help boost the efficiency and productivity of the employees.

Here are some capabilities of one of the top CRM software in the industry.

Integration With Non-Microsoft Business Tools

Yes, Dynamics 365 allows organizations to integrate other Microsoft products to optimise their business process. But, connecting the software to non-Microsoft tools gives businesses limitless opportunities to customise their business operations to meet their needs.

Incorporating Dynamics 365 with e-commerce solutions, warehouse management systems, or payment processors assists enterprises in streamlining their business processes.

You Can Customise It to Your Needs

Dynamics 365 offers different modules and built-in tools that span from sales, customer support, and field service, among others, that will help automate tasks for your employees. Customising Dynamics 365 can ensure that only the necessary tools and modules are included in your CRM.

With the right security levels to fit to your team, regularly updating and editing the modules and tools can help set and achieve key business performance indicators (KPIs).

One-Stop Hub for Better Communication

By using Dynamics 365, you can facilitate better communication among team members and departments. It can act as a one-stop hub of customer details, and employees can access and easily filter the data to get the information they need. And with remote-work setup becoming the new normal for many businesses, a centralized data hub can allow the employees to work from any location.

Analyze Data from Other Digital Sources

With the Customer Insights tool of Dynamics 365, organizations will have a way to merge data from other sources, which allows them to have powerful customer-based dashboards. These dashboards will give businesses analytics and insights that they can use to adjust their KPIs and business campaigns.

Customer Insights will capture and analyze data from various websites, such as sales transactions and customer behavior, and map them to create an easy-to-understand customer database

Improve Customer Support

Customer service is an ever-growing industry, modern times demands higher expectations and excellence. Many customers want instant gratification, and it’s hard to maintain a healthy customer relationship if the business does not have reliable customer service tools.

Dynamics 365 collects an enormous amount of data. Apart from personal details, information such as customer sentiments, purchase or shopping habits, and brand loyalty can allow customer service representatives to handle customer interactions better.

Dynamics 365 is What You Need for Your Business

Customers are the backbone of any business, and ensuring they are happy with the service is more vital than ever. They are the reason for organizations to be successful in the present and moving forward. And they have the power to decide which company they think can better cater to their needs.

Investing in Dynamics 365 will help you to focus your energy towards improving productivity during the scaling process, simplify the marketing and sales campaigns, and provide a fast return of investment. It will also significantly improve your customer service efforts which strengthens customer loyalty to the brand.

Implementing a new software system in your business can be pretty tricky. Integral Management Systems PTY LTD, the preferred Microsoft Dynamics partner in West Australia, can provide support and maintenance for the customer engagement modules of Dynamics 365. Click here to get started!